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Podcast: Keep Optimising
Episode: Omnichannel: B2B eCommerce Strategies and Pitfalls to Avoid with Alex Weston, SparkLayer B2B
Description: Alex Weston leads the commercial strategy for SparkLayer B2B, a fast growing eCommerce B2B offering, which helps you to manage and grow your wholesale customer base. In this episode, we discuss: How to build a successful B2B eCommerce strategy Understanding the needs of B2B customers Tailoring the experience The long-term benefits of B2B eCommerce Dive in: [04:51] B2B offers scalable, economical way to expand. [08:26] Selling to businesses requires different strategy. [09:45] Merchants must plan and market for success. [14:16] Biggest used features of the SparkL...