Want to create an interactive transcript for this episode?
Podcast: TheInquisitor Podcast with Marcus Cauchi
Episode: Strategic Pricing For Maximum Lifetime Customer Value
Description: Dave Abbott, Gary Mitchell and Jill Robbins join me to discuss the power of strategic pricing to maximise lifetime customer value. Jill brings 20 years corporate procurement experience, Dave Abbott is the author of How To Price Your Platypus 35 years executive leadership and marketing, and Gary Mitchell brings 35 years in transformation and turnaround programmes building value in PE owned companies.
Each one brings fresh insight into pricing strategies, building value for and with customers that lead to long term, sustained partnerships between vendors and buyers.
This is a challenging and stimulating conversation . I strongly suggest you t...