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Podcast: Leadership, Brand Strategy & Transformation - Minter Dialogue
Episode: Pop Up Immo - The Marketplace for Short Term Pop Up Commercial Spaces (MDE169)
Description: Minter Dialogue Episode #169 —
This interview is with Benoit Clement-Bollee, co-founder of Pop Up Immo Hong Kong, the first online marketplace in Asia for finding and renting short-term commercial spaces. As they describe it, PopUpImmo is Airbnb for commercial rentals. They essentially connect companies/brands with landlords to create pop up stores or concepts. In this discussion, Benoit and I discuss the pop up business and how brands are taking advantage of this nascent retail trend, also looking at the differences in the various retail markets.
Meanwhile, you can comment and find the show notes on myndset.com where you can al...