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Podcast: Leadership, Brand Strategy & Transformation - Minter Dialogue
Episode: Digital Marketing at a Luxury Brand - With De Grisogono's Violetta Gruosi, Social Media Manager
Description: Minter Dialogue Episode #166 — This interview is with Violetta Gruosi, Social Media Manager at De Grisogono, the luxury jewelry company, headquartered in Geneva, Switzerland, and founded by Fawaz Gruosi. In this podcast, we discuss the novel approach De Grisogono has taken, as a luxury brand, in using digital marketing, social media and influencer marketing to drive the business. Among luxury brands, they are showing a new route. And I am also happy to announce that I have signed up an inaugural sponsorship of this podcast with the good folks at Traackr.If you've got comments or...