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Podcast: Scratch: CMO Interviews
Episode: The Truth Behind the World’s Biggest LGBTQ+ Brand with the SVP, Brand Marketing of Grindr
Description: In this episode, we are joined by the SVP of Brand Marketing and Communications at Grindr, Tristan Pineiro. Grindr is an online dating & meetup app predominantly used by gay and bisexual men and the trans & queer community. Tristan’s marketing philosophy is to understand and align the three brand truths - who you say you are, who people say you are, and who you really are. He emphasizes that finding the authentic, true brand narrative serves as the foundation for a successful marketing function 📈.Throughout the episode, he advocates for a ‘social-led’ marketing discipline, which means that you creat...