Want to create an interactive transcript for this episode?
Podcast: Grassroots Marketing
Episode: Grön and Their Chocolate-Infused Cannabis-Focused Edibles
Description: Christine Smith, the founder and CEO of Grön, discussed the origins of the name and Christine's background in architecture and land use entitlement. Over the course of 10 years, Gron has grown steadily, providing chocolate-infused products that have found success in a niche of the edible market dominated by gummies.They discussed their company's expansion strategy, which operates under a reverse licensing model. This approach allows the company to partner with local entities, gaining control over production and ensuring meticulous oversight at every stage. Christine explained that the company does not grow or produce oil, but instead f...