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Podcast: Franchise Today
Episode: Keith Gerson: From Hippie Rocker, to Franchise Rock Star. 50 + Years in the Biz!
Description: Welcome to another exciting episode of Franchise Today. This week,I welcome Keith Gerson, a trusted friend, respected peer, and an erstwhile frenemy. Keith delves into his early days in franchising, starting from his hippie rock-and-roll days to his first serious job responding to an ad in the Portland Oregonian. He recounts his journey from being a multi-unit supervisor at McDonald's to significant roles in Jack in the Box and Mrs. Fields Cookies, sharing invaluable lessons on systems, processes, and leadership.
The conversation highlights Keith's strategic moves during the Great Recession, emphasizing the importance of doubling down on marketing when o...