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Podcast: Staying Solo
Episode: How to Spot a Celebrity Entrepreneur (2021 Edition)
Description: When you're trying to figure out who to trust online, you can't just look for something sleazy or sketchy as a sign that you should skip doing business with someone. It's much more complex and nuanced than looking at the FB ad with a guy on a yacht and thinking, next. It's much more complicated, and sometimes a scammer looks and acts like your BFF or your fave academic researcher. And their marketing is designed to lure you with that image and act. In this episode, we're diving into the world of c...