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Podcast: A SEAT at THE TABLE: Helping business leaders grow their influence
Episode: How Giordano Successfully Launched Its Brand in Fast Growing Emerging Markets
Description: There once was a time when brands would only dabble in emerging markets. Most brands avoided them. Too complicated. Too risky. Not enough potential revenue to justify the investment. But that’s starting to change - and that change is being driven by two key factors.Traditional developed markets are highly competitive (every brand wants to be in these markets) and they are mature markets - making growth more difficult. But that’s been the case for a while.What’s changing the game is that now emerging nations are seeing impressive growth of their mi...