Want to create an interactive transcript for this episode?
Podcast: Future Commerce
Episode: The Future of B2B Innovation
Description: Recorded Live at B2B Online ChicagoPhilips has done a great job setting up a center of excellence for commerce, essential for larger conglomerates and companies with multiple divisions. Antonio Espinoza, Head of Digital Engagement and Strategy at Philips shares his insights in this interview with Brian at B2B Online Chicago. Listen now!Purchasing is Person to PersonKey takeaways:{00:15:17} - “The experience we were providing was not one that the average consumer today expects. Amazon is this gold standard. And so when we thought about the structure we had to...