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Podcast: The Morning Brief
Episode: Sephora Kids: Why Are Children Buying Anti-Ageing Creams
Description: The skincare landscape in India has been significantly reshaped since the pandemic. Terms like serums, active ingredients, double cleansing, guasha tools, glass skin, and the Korean clear skin regime have become household names among skincare enthusiasts. A new phenomenon, ‘Sephora Kids’ is now making waves in the US, where preteens and early teens are increasingly using anti-aging products. This trend appears to be making its way to India, raising questions about its implications for the Indian skincare market and the young consumers embracing these practices. Host Shabori Das dives deep into this emerging trend with Denish Shah, Marketing Professor at G...