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Podcast: Africa Business of Sport Podcast
Episode: E125: How Superstars and Stadiums are Spurring the Rise of the Saudi Pro League – Mohammed Sayeed Khan
Description: In this episode, Founder of MSKhan Lab, Mohammed Sayeed Khan, joins Edem and Jabu to examine the economic and marketing impact of the Saudi Pro League’s superstar acquisition model, average stadium attendances and fan engagement strategies adopted by SPL clubs, the short-term implications of Saudi Arabia’s inevitable 2034 World Cup bid success on infrastructure development, the crucial role being played by UAE-based airline Emirates in boosting sport tourism in Dubai, and how Saudi Arabia, UAE and Qatar are collaborating to develop a thriving sport business economy in the Middle East.
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