Want to create an interactive transcript for this episode?
Podcast: The Real Estate Espresso Podcast
Episode: BOM - Day Trading Attention by Gary Vaynerchuck
Description: Our book this month is called Day Trading Attention: How to actually build brand and sales in the new social media world by Gary Vaynerchuck, the CEO of Vayner Media. Gary is well known as a keynote speaker in the world of marketing. His YouTube and social media following is massive.
Gary’s thesis is that in order for your marketing message to be received, you need to be using channels that are in your customers field of view. If your customer is not looking in the direction of your message, then there is no way for you...