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Podcast: PRODUCTEA with Leah, Growth & Senior Leadership
Episode: 60: Andrew Ettinger - Community-led growth in enterprise sales
Description: SummaryI talked with the amazing Andrew Ettinger from Appen about community-led growth in enterprise sales, the importance of cross-functional understanding, and the transformation of content and community in the sales process. We are also diving into the impact of AI on the industry and the need for cross-functional understanding and collaboration.TakeawaysCross-functional understanding and collaboration between CROs, CPOs, and other leaders is crucial for successful sales strategies.The evolving role of lead scoring and product usage in salesThe changing nature of sales and product management in t...