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Podcast: DTC Slingshot
Episode: From humble beginnings on Amazon to New York Fashion Week!
Description: In this episode, Lachie interviews Yii Ying, the co-founder of Vivianly, a company specialising in handmade high heels. Yii Ying shares the origin story of Vivianly and how they have sold over 500,000 pairs of shoes. She discusses their best-selling product, the challenges of selling high heels online, and their marketing tactics on Amazon. Yii Ying also talks about her other ventures, MusoHunt and MusoLearn, which connect music teachers and students and provide music education resources. Takeaways - Vivianly specialises in handmade high heels and aims to make...