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Podcast: Banking on Digital Growth
Episode: 91) #ExponentialInsights: Content Marketing Brings Empathy to the Digital Channel
Description: The pandemic has proven the value of content marketing for financial brands — it’s how you educate and empower your account holders, and how you bring a sense of empathy to the digital channel.
That’s why today’s guest on the show — Shondell Varcian, CEO & Founder at Varci Media, is an expert in using content to better serve customers and she shares her secrets in this episode.
We discuss:
- Why content marketing allows you to meet your customers where they are.
- How to tailor content to educate sp...