Want to create an interactive transcript for this episode?
Podcast: Pipeline Visionaries
Episode: Make Sales Easier: The Blueprints of a Marketing Titan with Dave Kellogg, fmr 3x CMO and SVP/GM at Salesforce
Description: Key TakeawaysMost boards don’t have marketing leaders, but all boards have operators (GMs, CEOs, etc.) and successful ones have an understanding of marketing.If trends continue, more and more CMOs will become CEOsCMOs and CROs should be locked at the elbowsQuotes“I believe what separates the sales leaders from those who stay as CROs, to those who go on to become general managers or CEOs is actually an understanding of marketing.”“A key skill for any CMO is the ability to say no. Just don't say it too often. I believe...