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Podcast: DTC Podcast
Episode: Ep 410: HexClad's Head of Advertising, Cam Bush Talks Omnichannel Strategy for Nine Figure Scale
Description: Subscribe to DTC Newsletter - https://dtcnews.link/signup
Hello and welcome to the DTC Podcast! Today, we're thrilled to have Cam Bush, the Head of Advertising at HexClad, the DTC dominant, Gordon Ramsey partnered (Eric's personal favorite pan). HexClad is renowned for its innovative hybrid cookware and impressive growth trajectory, having reached more than $100 million in sales through strategic omnichannel marketing and high-profile partnerships.
In this episode, Cam shares his journey from agency work to in-house brand marketing, emphasizing the importance of consistent ad spend, strategic budgeting, and...