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Podcast: The Business Ownership Podcast
Episode: Business Branding & Influence - Chloé Nwangwu
Description: Want to become a memorable brand that stands out?In this episode of The Business Ownership Podcast I interviewed Chloé Nwangwu. Chloe is The Brand Scientist & speaker on Visibility Biases in branding She is the director of Nobiworks. Chloe introduced an interesting concept: the balance between being industry aware and distinct. She explained that while it's important for a brand to look like it belongs to its industry, it also needs to be distinct enough to be memorable. This balance ensures that the brand is stored in the right part of the audience's memory network, making it m...