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Podcast: The KIPS Podcast with Tyler Valencia
Episode: Four Things Fit Pros Need to Get Over for YouTube | KIPS Podcast
Description: As fitness professionals, we strive to spread positive, evidence-based information. However, sometimes this information may not be as marketable as what is popular on social media platforms such as Instagram, Facebook, or YouTube. In this episode of the KIPS Podcast, Tyler Valencia, Ph.D.(c), discusses the challenges that fitness instructors face when creating content for YouTube. For example, using buzzwords like "fat-burning" and "six-pack" can attract a larger audience. The key is to ensure that these terms are used only to attract viewers and then provide them with evidence-based practices to help them achieve their fitness goals.<...