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Podcast: The Smart Marketer Podcast
Episode: Mastering Cost Per Acquisition: Strategies for Boot-Strapped Businesses
Description: Does your business need to be profitable every month? Pepijn Hufen (CEO of the Smart Marketer Agency) is back with a topic that's crucial for any business owner: Cost Per Acquisition (CPA). As an entrepreneur or marketer, you're sure to be familiar with the term, but today, Pep shares the approach he and his team use with their clients at the Smart Marketer Agency. Plus, he introduces an alternative metric that he prefers using for business growth and scaling. You will learn, Why you can't look at CPA in isolation (context is crucial)...