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Podcast: What's Working in Ecommerce
Episode: Building a Brand That Buyers Want: Strategies for a Lucrative Exit with Jason Somerville
Description: In this episode of "What's Working in Ecommerce," host Eagan Heath and guest Jason Somerville from GW Partners and South Col discuss strategies for increasing ecommerce business value for potential acquisition.  They cover the importance of product differentiation, effective marketing, and the balance between quantitative and qualitative factors in brand value.  They also touch on the benefits of an omnichannel approach and the impact of the aggregator experience on the industry.  The conversation shifts to the competitive nature of ecommerce, the rising costs of customer acquisition, and the ne...