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Podcast: Commercial Real Estate Leadership (CRE Success)
Episode: Radio's Role in Modern Marketing; Darren Lucchese, Tewksbury Commercial
Description: This week, Darren Krakowiak explores the use of traditional media channels and the importance of branding with special guest and CRE Success client, Darren Lucchese, Managing Director of Tewksbury Commercial. Darren shares his pathway from IT sales to becoming an accomplished office leasing agent and then the owner of a commercial real estate agency that dominates its patch. We hear how the opportunity to become a business owner arose, and the way his business is now leveraging radio advertising and digital marketing to connect with the right demographic. In this episode, we discuss the power...