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Podcast: The Business of Customer Love
Episode: The science behind building true brand love with Dr Paul Zak
Description: In this episode we welcomed back to the show Dr Paul Zak. Dr Paul is the author of Immersion, the science of the extraordinary, and a professor at Claremont Graduate University.Dr Paul discussed whether brand love is really a thing from a scientific perspective and what the research says about the impact on consumers who identify as loving a brand.During our chat Dr Paul also expressed why, based on the research, businesses should put more urgency and focus around driving Customer Love.Hosted by...