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Podcast: The Fuel Podcast
Episode: Paul Feldwick: The Pedlar's Song
Description: The undeniable link between advertising and entertainment explained by Paul Feldwick, the author of ‘Why Does the Pedlar Sing?’Paul’s investigation into this subject began a few years ago when he worked in senior planning roles in some of the world’s biggest advertising agencies.As our focus on metrics and data increases, it seems our understanding of the basic principles of marketing is similarly decreasing.Since the first time a person sold another person something, we’ve always tried to make it an enjoyable experience and the industry-wide pearl-clutching over the apparent l...