Want to create an interactive transcript for this episode?
Podcast: The Exceptional Sales Leader Podcast
Episode: Mastering The Art Of Sales Discovery With Tom Stearns
Description: In sales, the temptation to launch into the product and service pitch early in the sales process can sometimes be overwhelming, especially when there is direct or implied pressure being applied to hit a number. This can lead to the seller being focused more on what is in it for them, rather than being focused on what is in it for the buyer. The end result is often no sale, at least some form of objection, and a loss of reputation and credibility. Sellers need to be better at sales discovery, at working out whether there is an opportunity...