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Podcast: Let's Talk Loyalty
Episode: #106: Intense Competition Driving Loyalty Innovation by South Africa's Old Mutual
Description: This episode is sponsored by Points, a Plusgrade company. Read more about their Exchange solution as a growth channel for loyalty programs here.South Africa is famous for the innovative "shared value" business model that has created extraordinary loyalty within the insurance industry for more than twenty years.So how does a financial services firm like Old Mutual compete against the market leader?The answer is innovation, a clear intention to add value and be loyal TO members, enhancing their financial understanding, while ensuring their products and loyalty programme are accessible...