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Podcast: Inside Commerce: Ecommerce Strategy, CX and Technology Podcast
Episode: EP239: Video Masterclass - Using NPS Data To Fine Tune Your CX Strategy
Description: A PYMNTS Intelligence report, based on a survey of over 3,500 U.S. consumers, found that direct-to-consumer brands are lagging in customer satisfaction compared to traditional retailers and online marketplaces.
We've spoken to many ecommerce leadership teams who don’t have a CX metric in their KPIs. If CX isn’t always measured and reported on at a strategic level, perhaps it’s not surprising to see this dischord.
In this 12 minute masterclass we break down how you should be using NPS on your ecommerce store to measure CSAT effectively and boost CX through proactive campaigns.