Want to create an interactive transcript for this episode?
Podcast: DTC Slingshot
Episode: Marketing, Hiring, and Seasonal Products | Georgette's Skygazer Story
Description: In this episode, Lachie interviews Georgette Marie Hewitt, the founder of Skygazer, a company specializing in sand-resistant towels. Georgette shares the inspiring journey of how she created her innovative product and expanded her business internationally. She delves into her experiences with online business, the intricacies of product development, and the strategies she employed for growth. Georgette also discusses the pivotal moments that shaped her business, the impact of media coverage on her sales, and the importance of managing profitability and time effectively. Additionally, she reveals how the use of virtual assistants has been a game-changer for business growth and...