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Podcast: Taste Radio
Episode: Can You Cultivate A Phenomenon? Graza Has. Here's How.
Description: The New York Times recently hailed Graza's "sizzle" variety as "the best all around olive oil that you can buy in a store." It's the latest high-profile praise for the brand, which launched in 2022 and is beloved for its chef-inspired, squeezable green bottles. While acclaim for Graza has become commonplace, its popularity among influencers has led some to mock it as "the Instagram olive oil."Â Occasional derision, however, is fine with co-founder and CEO Andrew Benin. Being aligned with one of the world's most popular social media platforms is a good thing, he says, and should be c...