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Podcast: Let's Talk Loyalty
Episode: #548: Inside the Relaunched Carter’s Rewards Program with Kevin Severs
Description: This episode is sponsored by Phaedon.Download their 2026 research paper on Humanizing Loyalty here now.This episode focuses on the newly relaunched Carter’s Rewards - the loyalty programme of a $3Bn children’s apparel retail business. The successful relaunch lowered customer thresholds, added tiers, and accelerated its personalization strategy.With Kevin Severs, the Director of Retention for Carter’s. Kevin is a seasoned Director with 18 years of marketing experience spanning retail, CPG, automotive, and consulting. Previously, he was a Director of E-commerce at Hertz and spent nearly a decade CPG consulting with Genera...