Want to create an interactive transcript for this episode?
Podcast: Tech Marketing Trends
Episode: The truth about pricing: How to apply behavioral economics so customers buy - Melina Palmer
Description: Interested to know why people pay $200 for a grilled sandwich?
Did you know that humans make an average of 35,000 decisions daily?
As a B2B Tech business, do you have a proper understanding of what influences your customers’ decision-making?
Melina Palmer is our guest on this week’s podcast episode. She is the founder and CEO of The Brainy Business and also the author of The Truth About Pricing: How to Apply Behavioral Economics So Customers Buy.
Tune in to this episode to learn how behavioral economics can help businesses understand their customers’ subconscious decision-making process and make t...