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Podcast: Kickoff Sessions
Episode: #225 Rory Sutherland - The Psychology Behind Great Advertising
Description: Rory Sutherland is an advertising guru and behavioral economist, currently serving as the vice-chairman of Ogilvy UK and co-founder of “Behavioural Science Practice.We explore how marketing and advertising have shaped our lives, from the origins of the two-day weekend to the evolution of automobiles as luxury itemsWe dive into topics like the penny post's impact on the economy, the paradox of reduced friction in communication, and the long-term effects of low-cost email on productivity.Rory also dissects the role of advertising in market dominance. Learn how subtle shifts in business strategy, fr...