Want to create an interactive transcript for this episode?
Podcast: eCommerce Podcast
Episode: Why Your eCommerce Site Needs a Blog (and How to Get It Right)
Description: In this episode of the eCommerce Podcast, Matt Edmundson is joined by Steven Schneider, the maestro of Trio SEO, to discuss the importance of blogging for eCommerce sites and share practical strategies for creating content that converts.Discover:Why blogging is still a must for eCommerce sites in 2024How to approach blogging from a customer's perspectiveThe power of focusing on bottom-of-funnel contentStrategies for creating a cohesive internal linking structureTips for optimising your product pages for SEO successKey Takeaways:Blogging helps Google understand and rank your eCommerce site by providing context and topical...