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Podcast: Marketing Vanguard
Episode: Driving Awareness, Growth, and Loyalty: Insights from Jay Livingston, CMO of Shake Shack
Description: Welcome to this episode of the Marketing Vanguard podcast. Today, we have a special guest: it’s a pleasure to welcome Jay Livingston, Shake Shack's CMO. Learn about Jay's background and his unique journey from finance and technology to marketing and becoming a CMO. Gain insights into Shake Shack's marketing strategy, including the importance of performance marketing and collaborations. Jay discusses the challenges and changes Shake Shack faced during the COVID-19 pandemic and its growth and expansion plans, which focus on deepening its presence in existing markets while building brand awareness and loyalty. We also explore Jay...