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Podcast: Marketing Expedition Podcast with Rhea Allen, Peppershock Media
Episode: Authenticity Always Wins: Personalizing Value in Your Sales and Marketing Strategy with Brent Keltner | Marketing Expedition Pocasts
Description: Brent Keltner, Ph.D., is the founder and president of Winalytics LLC. Brent brings a unique perspective to the marketing and sales landscape, drawing on his extensive background as a revenue leader and his early career as a social scientist. His insights into buyer personalization and creating effective buyer journeys are invaluable for anyone looking to accelerate their revenue growth.00:00 - 00:23 "Now, what you need to do is create content. You need to create sequences and campaigns around that. So, the question is, what's your best messaging? But what's your best content? Because we know content tells...