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Podcast: The Strategy Skills Podcast: Strategy | Leadership | Critical Thinking | Problem-Solving
Episode: 151: Jonathan Byrnes, MIT. Build a targeted business that the likes of Google & Amazon can't match
Description: Every year, managers at companies large and small are finding it harder to compete with the likes of Google and Amazon, who are muscling into their businesses, stealing their customers, and cornering every conceivable market and service. Jonathan Byrnes, MIT-based expert on profits, pricing, and strategy, is a co-author of CHOOSE YOUR CUSTOMER: How to Compete Against the Digital Giants and Thrive (McGraw-Hill, May 11, 2021). The book illustrates how companies can survive—and win. CHOOSE YOUR CUSTOMER is a powerful and timely guide for managers to level the playing field against their biggest competitors by...