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Podcast: The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
Episode: Incremental data-driven transformation in the enterprise with Tommi Marsans, Verizon Business
Description: We are here at PegaWorld iNspire at the MGM Grand in Las Vegas, Nevada we’ve been seeing some amazing things, including how AI can transform the enterprise and we’ve been hands-on at the Innovation Hub.Digital transformation is often seen as an overwhelming challenge, and stats certainly confirm this. Understanding how to implement change gradually can be key. Returning to the show today is Tommi Marsans, Associate Director of Marketing Technology Strategy at Verizon Business, who will share insights into making big changes one step at a time within a large enterprise sett...