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Podcast: What's Working in Ecommerce
Episode: Harnessing Business Analytics for Ecommerce Excellence with Russ Hawkins
Description: In this episode of What's Working in Ecommerce, host Eagan Heath from Asymmetric Marketing talks with Russ Hawkins, CEO of Agilence Inc.  They delve into the crucial role of agile intelligence and business analytics in enhancing ecommerce operations. Russ shares insights on using data to combat fraud, optimize sales strategies, and protect brand assets.  He also discusses the value of integrating data from multiple sources to make informed, data-driven decisions.  For ecommerce store owners, retailers, and marketers, this discussion uncovers valuable strategies for maximizing efficiency and growth in an...