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Podcast: BRANDED
Episode: EP 77: Kyle Lacy, Jellyfish - 'The Art of Experiential Marketing'
Description: In this episode of TOP CMO, Jackson Carpenter sits down to chat with Kyle Lacy, CMO of Jellyfish, about his journey from founding a marketing company to leading marketing at top firms. Kyle shares insights on the importance of great design, experiential marketing, and balancing creativity with ROI. He also discusses the impact of AI on marketing and the effectiveness of direct mail and in-person events. Tune in for practical tips and expert advice to elevate your marketing strategy.Marketing, AI, Design, Branding, Customer Experience, Direct Mail, In-Person Events, Jellyfish, Kyle Lacy