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Podcast: The Content Cocktail Hour
Episode: Building a Community of Trust and Preparing for a Product Launch
Description:
With both the beta launch and company launch coming up soon, Brett and Jonathan discuss startup culture, brand awareness, transparency, and building a community of trust. Jonathan has been a part of several product launches with new beer in his previous role at a brewery, so he shares some of the differences launching a digital product. They thank everyone who has been along for the ride so far with The Juice. 0:00 Intro 1:00 Conversation with Jonathan 3:06 Beta launch and company launch 6:30 Purpose of beta experience 10:50 Finding and educating users 13:45 Advantage of going to m...