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Podcast: Business of Home Podcast
Episode: Can Poltrona Frau make it big in America?
Description: A hundred-year-old company with plenty of heritage under its belt, Poltrona Frau took English furniture and gave it an Italian twist. Now the company is a European institution, known for its fine leatherwork—and for supplying interiors to Italy’s iconic sports car makers like Ferrari and Maserati. Over here in the states, Poltrona Frau is a little less well-known, but CEO Nicola Coropulis wants to change that.  On this episode of the podcast he tells host Dennis Scully about how his company is tapping into a growing appetite for interior design in China, the mistake it made w...