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Episode: 38: How to bake a CAKE with Stefan Ytterborn
Description: Prepare your ingredients and preheat the oven because on today’s episode, we’re learning how to bake a CAKE with Stefan Ytterborn; Founder and Choreographer of sports brand POC and the aforementioned automotive company, CAKE. Before founding the design studio COM-TRU. Stefan reflects on his journey through starting over seven businesses, his pivotal role at IKEA in the mid-90s and emphasises how important the virtues of passion, purpose, and humility have been in his journey through the design field.Stefan also shares some crucial advice for aspiring entre...