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Podcast: Let's Talk Loyalty
Episode: #107: Using Loyalty Levers for a Higher Purpose
Description: This episode is sponsored by Points, a Plusgrade company. Read more about their Exchange solution as a growth channel for loyalty programs here.My favourite loyalty stories are programs or platforms that serve a higher purpose that benefit us as people as well as the companies we are customers of.In episode 23 of LetsTalkLoyalty, I was thrilled to meet Dan Gipple, who is the founder of a loyalty platform called “Better Points” that uses loyalty psychology and mechanics to change consumer behaviour such as improving their health.I had met Dan thro...