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Podcast: INspired INsider Podcast
Episode: [Top Agency & Women Leader Series] Driving Growth Through Paid, Earned, Shared, and Owned Media with Kellee Johnson of The Ballast Group
Description: Kellee Johnson is the Principal of The Ballast Group, an award-winning, integrated communications strategy firm. The Ballast Group helps leaders shape and articulate stories while reaching audiences and channels that matter. They have helped well-known companies such as Hyatt, Kaiser Permanente, Stericycle, Safeway, Target, and Cisco in all aspects of marketing, consumer products, healthcare, and high tech. Kellee founded The Ballast Group after serving as Director of Corporate Marketing for Abbott Laboratories and managing corporate communications for Tropicana, a multi-billion dollar division of PepsiCo. Kellee's company also excels at positioning these organizations and others as thought leaders...