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Podcast: The Insatiable Appetite
Episode: Cultural demand forecasting: the key to innovative problem solving
Description: One of the fundamental tenets of innovation is that it has to solve a problem or need. But what if we were to think beyond the functional and the emotional needs? How can CPG products answer symbolic consumer needs, like belonging, differentiation, status and more?   In our latest episode, Tamara and Stas discuss why we view cultural demand forecasting as the lynchpin to successful innovation, trendspotting and portfolio advisement.  Download the free white paper: The Case for Cultural Demand Forecasting  Over the past decade, demand space frameworks have emerged as a t...