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Podcast: In Focus by The Hindu
Episode: Why is the ad industry unhappy with MIB’s self-declaration mandate?
Description: The Supreme Court, in May this year, directed the Ministry of Information and Broadcasting (MIB) to ensure that advertisers and ad agencies submit self-declarations for every ad they put out. In these self-declarations, the advertisers would have to certify that their ads contain no ‘misleading’ content and are in compliance with all applicable regulations. With the Ministry complying with the apex court directive, starting from June 18, no new ad campaigns can be released without this self-declaration.This mandate seems well-intentioned – the objective is to curb misleading ads and protect consumer interest. But it has not found favour with i...