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Podcast: B2B Revenue Leaders
Episode: How to kill the Sales-Marketing rivalry | Julia Winn (Air Traffic Control)
Description: In this episode, Dustin welcomes Julia Winn, Head of Marketing at Air Traffic Control, to discuss the intricacies of aligning sales and marketing teams. They explore where the alignment often goes wrong versus where it can excel, emphasizing the importance of dropping egos and focusing on collaboration. Julia shares her experiences, both good and bad, with alignment and talks about effective strategies, such as avoiding over-reliance on outbound efforts and ensuring cohesive communication between teams.
You can reach out to Julia via her LinkedIn profile if you have any questions or insights on the topics discussed today...