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Podcast: Uncensored CMO
Episode: How to be a successful challenger - Adam Morgan
Description: Adam is the founder of the eatbigfish consultancy and author of Eating The Big Fish which reached the Top100 books in the Amazon charts inspiring a whole generation of challenger brands in the process. Adam is a popular speaker and consults with brands all over the world on how to be a challenger. He has also written The Pirate Inside about building a challenger culture within your organisation and A Beautiful Constraint how to turn your limitations into advantages.In this episode:Why being No.2 is betterHow he turned the anger of his project being shelved...