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Podcast: Gone Phishing
Episode: Building a cult-like following: Why does brand matter so much (with Wes Spencer)
Description: On today's episode, Connor Swalm (CEO - Phin Security) dives into the fascinating world of branding and how to build a cult-like following with guest Wes Spencer (Co-founder of Empath). They discuss the importance of creating a strong brand, the unexpected ways that a brand culture can develop, and how authenticity and transparency play a pivotal role in engaging and retaining a loyal audience.Takeaways- Authenticity and transparency are crucial in building a brand that resonates with people and fosters trust.- Consistency in b...